White Papers · On Synthetic Humans Book a call
Research · Sunzu

White papers on synthetic humans research.

How we build synthetic humans from your own data, and the mistakes teams keep making with AI research. Grounded, cited, and disciplined.

02

Engineered, not prompted: how we build synthetic humans

The discipline behind a synthetic human: grounded in your data, cited, confidence-rated and validated across two stages before it ever answers.

White paper Nº 02 · 11 min read · Updated Jun 2026
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9/10 teams make the same mistakes

AI made everything faster, except talking to customers. How to avoid the pitfalls and transform your user research without faking it.

White paper Nº 01 · 7 min read · Updated Jun 2026
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